About Me
I ship production software, design systems, and make the architecture decisions that turn early-stage ideas into real businesses. 20+ years building across startups, venture studios, and product companies — from Sony Music to founding my own products.
How I Work
Ship end-to-end
React frontends, Python and Node backends, Postgres and MongoDB, AWS and GCP. I own features from first commit to production.
Build with AI intentionally
I bring the same engineering rigor to AI that I bring to everything else: ship it, measure it, and be honest about what it can't do.
Thrive in ambiguity
Co-founded startups, built inside venture studios, shipped at scale. Comfortable when the problem is unclear and the roadmap doesn't exist yet.
What I've Built
Platebook
2026 — present
Founder and sole engineer. Multi-agent meal planning app with preference modeling, hierarchical food taxonomy, and five-stage recipe pipeline. Hybrid architecture (70-80% deterministic, 20-30% LLM-powered).
BruceAI
2025 — 2026
AI-powered supplier compliance platform for food manufacturers. Intelligent document verification, automated onboarding, and centralized compliance dashboard.
Promoly
2024
AI-optimized grocery promotions. Predictive modeling and big data analytics to help retailers maximize revenue from their weekly promotional mix.
ReMo
2023 — 2024
Replatformed an edTech SaaS product from the ground up — cloud migration, user interviews, data model restructure, AI capabilities, rebuilt interface.
DutchPot
2022 — 2023
Co-founder and founding engineer. B2B SaaS compliance for foodservice and hospitality. Built through the Roux Institute Founders Residency.
Umami.AI
2019 — 2020
Dynamic recipe engine using NLP to merge ingredients and instructions for Japanese meals. Built the serverless API and managed the front-end team.
Mado
2016 — 2019
CTO for a B2C video chat app connecting kids with grandparents. Built the engineering team, pivoted from hardware to mobile. Two patents issued.
Experience
1848 Ventures
2024 — 2026
Venture Builder developing early-stage, AI-powered products for SMBs. Shipped BruceAI and Promoly.
I&CO
2016 — 2024
Founding engineering partner at a global innovation firm (NY, Tokyo, Singapore). Built and ran the engineering practice. Hands-on CTO for multiple seed-stage startups.
R/GA
2006 — 2016
Ten years building digital products across web, mobile, retail, and experiential. Grew from engineer to leading a 40+ person engineering team.
Sony Music
2000 — 2006
Led engineering for New Media experiences across Sony Music's roster of 2000+ artists.
Advisories & Exits
Technical advisor to Punchfork (exit to Pinterest), VitalScore (exit to Phreesia), and CHRGR. Mentor for R/GA Ventures and Techstars accelerators.
